Online software for e-commerce and businesses outside the EU
If your business is based outside of the European Union, you need to have an EU authorised representative (EAR) to verify that your products are legally CE marked and allowed to be sold within the EU.
The Regulation makes it illegal to place certain manufactured goods on the EU market unless there is a responsible EU economic operator for them. Non-EU businesses that currently sell directly to European end-users, without an EU economic operator being involved, are obligated from July 16 to have one in order to continue their operations in Europe.
Clever Representative can help you meet the requirements of the new Market Surveillance Regulation today, no matter your location. Access the digital self-service tool to solve your authorised representative issues quickly.
Quick and easy, as things should be

We just need the basic information of the product, such as the name, brand, and model.
Upload a valid Declaration of Conformity in English. The system will automatically analyse it and validate it towards the requirements of a Declaration of Conformity. The relevant CE marking directives and standards will be automatically extracted.
Ensure you have the documents required according to the directives. Then, simply e-sign the agreement and your product has Clever Representative as its authorised representative!
Show off your compliance! Download your authorised representative certificate and make sure to perform your responsibilities as specified, including keeping the technical documentation available within 5 days.
Clever Representative has the authority to act as an EU authorised representative for your products and carry out several legal obligations for you so that you can sell your products into the EU directly, online or via a fulfilment service provider.
We have developed a modern digital self-service compliance tool where you can generate certificates in minutes, check your products' status and requirements, as well as storing and updating your Declaration of Conformity. And, if you need compliance or authority assistance, our team of experts is there for you.
You get access to your personal user account in our system, where you can manage the validity of your certificates and verify the completeness of your technical documentation.
We are your official point of contact for the European market surveillance authorities, and you can use our legal name and registered address within the EU.
We ensure the availability of your Declaration of Conformity in case of requests from market surveillance authorities.
We verify the CE marking compliance of your products and whether your technical documentation meets all applicable European product safety requirements.
We assist you in communication with the competent regulatory authority regarding the compliance of your products.
We provide you with an authentic certificate of representation for each of your products.
We provide your clients with an easy and quick way to check the validity of your certificates
theService:Ready to get started? Register now and become represented in minutes.
Get startedAn EU authorised representative is mandatory for non-European e-commerce and other B2B or B2C businesses planning to sell products in the European Union. So, suppose you are an exporter or e-commerce seller of toys, electronics, or other products located outside the European Union. In that case, you need to have an EU authorised representative.
Producers from non-EU countries
Distributors and online traders
Importers into the European Union
Clever Representative can act as an EU authorised representative for various product types, from simple personal protective equipment to electrical and electronic products to toys. Our authorised representative service applies to the following EU directives and regulations: